Make Friends With Top Real Estate Agents

At a certain point, perhaps in the near future, the refinance boom that has captivated our industry is going to cool off. New loan programs introduced by the Federal Housing Administration (FHA) like HARP 2.0 have extended this period but it can only go on for so long. A market shift focusing on purchase transactions is coming and it’s important that you have a plan in place for capturing and fostering relationships with real estate agents. Reaching out via direct mail, e-mail and social marketing are all viable strategies.Click to continue